Bufete R&M

Project Overview

Bufete R&M is a law firm located in Curridabat, San José, Costa Rica.

Based on the competitors’ logo analysis, it is concluded that gold, black and wine colors are very saturated, which is why it is convenient to go to business with blues and greens.

Branding

Logo

It is also concluded that those brands that decide to incorporate legal symbols in their logos, do it with vey “obvious”, outdated and “real” elements. Therefore, it is convenient to keep using these elements but in a much more abstract and modern way, to be able to stand out from the competition.

The well-known Lady Justice Balance Scales law symbol, is used in the logo. However, it is synthesized in a way in which it turns into a much more abstract and modern element, different from the ones already used in the competitors’ logos.